Showing posts with label globalization. Show all posts
Showing posts with label globalization. Show all posts

Friday, July 24, 2009

Coffee... from Togo?

As you all likely well know, countless English terms have been integrated into languages in both Europe and all over the world, and German is no exception.

Although Europe is filled with the traditional cafés where one always goes purposefully to sit and enjoy a cup with company, the characteristically American concept of grabbing coffee on the run in the mornings or around lunch has likewise infiltrated the modern food industry here, and nowadays, it's not uncommon to come across the distinctly English term "Coffee - or "Kaffee" - To Go" in coffee shops and restaurants everywhere.


It's hip! It's modern! And sometimes, it just feels cooler to advertise than "Kaffe zum Mitnehmen"!

Unfortunately for many of the older generations of Germans, it can be often be quite difficult to keep up with the dynamic changes that almost seem to flood in with every passing week.

But it's to my personal great amusement when you overhear an elderly German going up to a counter and ordering "ein Kaffee Togo, bitte". Togo, pronounced with German vowels. Togo, which rhymes with "pogo" of pogo-stick. Togo, like the small west African country. Togo, like only a cute old German would say.

Friday, February 27, 2009

Language Globalization


Chinese and Spanish get high rankings out of sheer numbers, but otherwise, English is arguably the most influential language used in the modern world.

You've undoubtedly heard of English-speakers going overseas and finding that a remarkable number of those that they encounter abroad can already speak a respectable amount of English.

I grew up in the States, or in other words, a country where a dominant world language like English is the primary/dominant language. Lately, I've been thinking about what it's like to grow up in a country where there is a very big influence in your own country's language from a a language like English. For example, Germans here use "PC" (Personal Computer) and "SMS" (Short Message Service, or in other words, an SMS is a text message) in their everyday language.

But wait, scratch this entire post. I guess English has plenty of external influences that are now used completely subconsciously. I mean, virtually anything in English ending with "-ble" probably has more or less an exact counterpart in at least Spanish, or French, or both, just as an example. Don't even start me on "Schadenfreude" and "kaputt". Every pasta you eat that doesn't specifically come from Asia has some form of Italian ending on it. And kudzu is a transliterated derivative from the corresponding Japanese word.

Okay, so my argument turns out to be moot. Or maybe I'm really wondering more about growing up in a country where you actually start learning a second language early on (*ahem*, America, the late onset of your language learning system is bizarre), and you also grow up actually using it to some degree. (Note how many students in America have supposedly studied a language for ump-teen number of years, yet can barely speak it in conversation. This is not necessarily their fault, but the point here is about growing up with a much more functioning second language that you've learned in school that isn't just a letter on a report card).

Anyway, this is probably because English is a bastard language, who mugs other languages in dark alleyways and steals their vocabulary.