Friday, July 24, 2009

Coffee... from Togo?

As you all likely well know, countless English terms have been integrated into languages in both Europe and all over the world, and German is no exception.

Although Europe is filled with the traditional cafés where one always goes purposefully to sit and enjoy a cup with company, the characteristically American concept of grabbing coffee on the run in the mornings or around lunch has likewise infiltrated the modern food industry here, and nowadays, it's not uncommon to come across the distinctly English term "Coffee - or "Kaffee" - To Go" in coffee shops and restaurants everywhere.


It's hip! It's modern! And sometimes, it just feels cooler to advertise than "Kaffe zum Mitnehmen"!

Unfortunately for many of the older generations of Germans, it can be often be quite difficult to keep up with the dynamic changes that almost seem to flood in with every passing week.

But it's to my personal great amusement when you overhear an elderly German going up to a counter and ordering "ein Kaffee Togo, bitte". Togo, pronounced with German vowels. Togo, which rhymes with "pogo" of pogo-stick. Togo, like the small west African country. Togo, like only a cute old German would say.

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